3 Ways to Boost Your Credibility Online | Domain Information from ...

Creating a credible website for your trustworthy business.

As a small business owner you have to earn your credibility. You don?t have the luxury of a well-known corporate name to carry you, so you must work a little bit harder to demonstrate that you?re running a reputable and trustworthy business. This is especially true when it comes to your website.

The first thing a prospect will do when researching your business is jump online and find your website, and it?s critical for you to make a good first impression. Marketing messaging aside, it is important that the site presents you and your business in a professional manner. So what are some things that you can do to boost integrity in the eyes of your customers?

Try these 3 ways to boost your credibility immediately.

Choose an Appropriate Domain Name

Having the right domain name can make all the difference. It won?t help your credibility to have a long hyphenated domain name, as opposed to say a short .com domain, because it?s not always relatable. Your domain should reflect your brand or business name, so your online storefront can be easily matched to your physical storefront. This helps customers associate your website with an actually place, which begins to build your credibility.

Be #1 in Search Results (or close to it).

Being at the top of search results can never hurt. If the search engine, like Google for example, ranks you first or even within the first page customers are more comfortable with your website, before they?ve even clicked. They figure if Google finds you credible, then you must be doing something right.

And you can achieve this by choosing the right domain, as mentioned before. Purchasing a premium domain name from BuyDomains, can help you top search results and gain your credibility.

Be Personable.

A website cannot take the place of face-to-face interaction, emphasizing your expert customer service, friendliness, or personal story, but it can certainly reflect that! Just because your website is filled with text, doesn?t mean you cannot convey that there is a human behind its creation. People are what make up the business, whether it is the owner, employees, or customers, and customers want to see that.

Let customers know that your business actually exists and isn?t just a black hole of information on the internet. This can be done many ways, from the design of your site to sharing photographs and stories to opening up your site for customer testimonials. Customers want to feel connected, even on the internet, so it?s important to create a site in which they can ?interact? with you in some way.

Also be sure to consider the layout and design of the website ? you want to appear professional and at the same time up to date; incorporate elements of design that give your website a unique look and feel while also building a solid back end that makes your user experience easy and seamless. These two elements will give the visitor a positive feeling about your site, which translates into credibility.

Building trust is essential when it comes to expanding and maintaining a customer base. While the internet may not be your first choice of interaction, but it?s inevitable that customers will search for you. Therefore, it?s necessary to create a place that they feel comfortable to navigate and potentially make a purchase in.

Source: http://domaininfo.buydomains.com/online-marketing/3-ways-to-boost-your-credibility-online/

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